Indigenous Media Communication Techniques and Behaviour Change on HIV/AIDS Prevention among Female Sex Workers in Calabar Metropolis in Cross River State, Nigeria

Dr Ekpenyong David Oboqua, Bessong Columbus Deko & Bessong Napoleon Osang


The study investigated the extent to which indigenous media communication techniques can influence behaviour change on HIV/AIDS prevention among female sex workers in Calabar Metropolis in Cross River State, Nigeria. One null hypothesis was formulated to guide the study. Ex-post facto research design was adopted for the study, while stratified and accidental sampling techniques were used in selecting 380 respondents. A 26–item questionnaire titled: Indigenous Communication and HIV/AIDS among Female Sex Workers Questionnaire (ICHAFSWQ) was used for data collection. The instrument was validated and the reliability estimate using Cronbach Alpah coefficient method ranged from .76 to .94. Using one-way analysis of variance, the null hypothesis was tested at .05 level of significance. The result showed that indigenous media communication technique and behaviour change has a significant influence on HIV/AIDS prevention among female sex workers in the study areas. Based on the findings of the study, recommendations were made among others that indigenous communication approaches are acquired by federal, state and local government at the grassroots level in the fight against HIV/AIDS scourge.

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