By Dr John Okpa Ukwetang, Peter Ogar & Maidugu Yama E. M.
The purpose of this study was to ascertain how tourism has contributed to breakdown of moral standards of urban dwellers in Calabar Municipality of Cross River State. To achieve this, two null hypothesis were formulated to direct the study. Literatures related to the variables were reviewed. Survey research design was adopted for the study. A total of two hundred (200) respondents were randomly selected for the study. The selection was done through the simple random sampling technique. The instrument for data collection was the questionnaire. To test the hypotheses, Pearson Product Moment Correlation analysis was used. All hypotheses were tested at 0.05 level of significance. The results of the analyses revealed that tourist’ attitude and prostitution significantly related with urban moral behaviour. Based on these findings, appropriate recommendations were made.