Dr. Demitrus Okim Oba; Rebecca Abang and Dr. Benjamin Ambe
This paper examined the marketing potentials of ecotourism in Cross River State, Nigeria. Data for the study was generated from the field through questionnaire administration, field observation, interviews and the global positioning system (GPS). The information gathered was analysed using the one-way ANOVA, the result revealed a significant F-value of 1.92. This value at .05 alpha level with 13, and 34 degree of freedom was found to be greater than the critical F-value of 1.54. The null hypothesis is therefore rejected, that there is a significant difference in the level of marketing of lakes with infrastructure as ecotourism asset. The global positioning system (GPS) was used to ascertain the size of the studied lakes through the use of a boat. The information gotten was analyzed with the use of GIS and the size and depth of the lakes were obtained and processed. The study recommended that tourism stakeholders should show more interest in the development of lake resources to boost tourism development in the state; that the infrastructure around lakes are a cardinal factor in marketing, and should be enhanced to increase the marketability of lakes as ecotourism assets.